For over a century this beautiful antique glass advertisement by Muratti Cigarettes adorned the facade of the cigar shop on Fred 152. Since the construction of the building block in 1906, the cigar shop was located on the corner with Statenlaan. Originally it was a branch of A. Hillen from Delft, the oldest cigar factory in the Netherlands dating from 1770. You can still see, above the shop door, the year 1770 prominently displayed in the authentic lettering. Hillen went bankrupt in 1937, but the place has remained a luxury cigar shop ever since. The last 30 years it housed the well-known Cigarros Adelante. However, this summer Adelante closed the store and the classic wooden interior has gone to make way for the new tenant, a barber shop. The barbershop owner wants to attach its own bill board in the place of the Muratti advertisement and had the antique glass plate removed.
The advertisement, in Jugendstil, is a so-called veined glass plate. The letters and images are first sandblasted in black polished veined glass. Then the roughened and recessed surfaces are inlaid with gold leaf. This glass plate is even more special because of the inlays of blue and red glass.
Only a handful of these veined glass advertisements have survived in their original sites, but unfortunately, advertisements, however old and valuable, are not protected as a monument.
Fortunately, the glass plate was safely removed by the owner of the building. What will happen next is still uncertain. If the glass plate can’t be maintained in place it should be preserved for the public. Fortunately, the National Glass Museum in Leerdam expressed the wish to include the plate in its collection. The Hague heritage organizations SHIE, Friends of The Hague, The Hague Historical Museum and BAS also hope for Leerdam as the final destination.
Supported by over 60 residents BAS has filed the notice of objection.
The flyer campaign generated a lot of publicity and support. At least 25 residents have either objected to the municipality or have authorized BAS to do so on their behalf. BAS also lodged its notice of objection with the municipality on behalf of these 25 proxy holders. In addition, BAS also received about 40 statements of support in another form, which BAS attached to the BAS notice of objection.
In the notice of objection BAS architect Maarten Ruijters discusses the damage to architectural values in detail. Attached to it is a second expert report by monuments architect Evert Jan Nusselder, illustrating in word and images how the protected historic city scape is affected. The Friends of The Hague Association (1700 members) also submitted a well-founded objection. Those three documents all underscore the incorrect assumptions and internal contradictions in the earlier advice of the municipal Monuments and Building Aesthetics Committee.
What’s the importance of designating a protected city scape conservation area when the private interest of a real estate owner outweighs the heritage values? When this environmental permit is not withdrawn, all remaining turrets and pinnacles in the Statenkwartier will be in danger and the protected cityscapes throughout The Hague should fear the worst. This precedent should be avoided!
An environmental permit was also granted on April 22 for Frederik Hendrikplein 30 – part of the same iconic architectural ensemble as number 34. Here too, the applicant wishes to build an inappropriate additional roof storey. BAS will also file an objection against this environmental permit.
To everyone’s surprise and horror, the city council granted an environmental permit for the demolition of the authentic pinnacle and the construction of an additional rooftop storey at Frederik Hendrikplein 34.
The Frederik Hendrikplein is the shining centerpiece of the State Protected City Site Statenkwartier (Rijks Beschermd Stadsgezicht). The damage to this striking corner building will diminish the architectural value and outlook of the square. The building block Frederik Hendrikplein 29-36 must keep its authentic and unspoiled architectural ensemble character. We are afraid that this building permit grant is creating a precedent for future applications by owners striving to enrich themselves in a quick way by building more additional rooftop storeys and thus demolishing other authentic architectural features.
BAS will file an objection with the municipality against this granted environmental permit on the grounds of a violation of State Protected City Scape and of the damage to the cultural and historical value of the building block and the square. The residents and neighbors of the square received a flyer from BAS in which we call for all interested parties to make an objection. The more objections, the more difficult it becomes for city council. BAS has already received several dozen responses from concerned residents objecting to these nefarious plans and we will assist in filing these objections. They will hear from us soon.